Section: Contracts and Grants with Industry
The MarketSimGame project is a Serious Game project between 3 industrial partners (VSM, PointCube, Heliotrope) and INRIA. It is funded by the DGE ("Direction Générale des Entreprises") as a "Pôle de Compétitivité" project labelled by Imaginove and Pégase. It officially started on March 05, 2008, and will end on July 04, 2010 (28 months). The goal of this project is to develop a marketing tool to promote new or existing aircrafts, thanks to technico-economic simulations. The Serious Game aspect is used to get a better marketing impact. It involves a real-time 3D animation of the simulated aircraft over an existing landscape, which is implemented by using the Proland software (see Section 5.4 ).